Privacy policy

Use of the LinkedIn Insight Tag

On our website, we use the LinkedIn Insight tag from LinkedIn Ireland Unlimited Company (Attn: Legal Dept., Wilton Plaza, Wilton Place, Dublin 2, Ireland; “LinkedIn”) for conversion tracking (visitor activity analysis) and retargeting (playing personalised advertisements).
The LinkedIn Insight tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and allows the following information to be collected for that cookie: metadata such as IP address, time stamp and page events (e.g. page views). These cookies have a limited validity. If you visit certain pages on our site and the cookie has not expired, we and LinkedIn may recognise that you have clicked the ad and been directed to that page.
The LinkedIn Insight tag also allows LinkedIn to collect information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics (user agent), and time stamps. This data is transmitted to LinkedIn, encrypted, IP addresses are truncated, and the direct IDs of LinkedIn members are removed within seven days to pseudonymise the data. This remaining pseudonymised data is then deleted by LinkedIn within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregate reports about the site’s target group and ad performance. LinkedIn members can control the use of their personal information for promotional purposes in their account settings.

The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked our adverts and were forwarded to a page equipped with a conversion tracking tag.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in targeting the page visitors with interest-related advertising. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you.

You can prevent the use of cookies by third-party providers by visiting recognised opt-out websites, e.g. https://www.networkadvertising.org/choices/ or www.aboutads.info/choices, and implementing the additional opt-out information stated there.
For more information about cookies and LinkedIn’s privacy policy, please visit: https://www.linkedin.com/legal/cookie-policy and https://www.linkedin.com/legal/privacy-policy

Use of HubSpot

We use the Marketing Hub software of HubSpot, Inc. (25 First Street Cambridge, MA 02141, USA; “HubSpot” with a branch office in Ireland HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland) on our website as part of a commissioned processing.
The data processing serves the purpose of analysing our website and its visitors as well as analysing and evaluating our marketing campaigns and to better address customers by placing targeted advertisements. For this purpose, cookies are used which enable the browser to be recognised. User information, including your IP address, is recorded and transmitted to HubSpot. From the data recorded in this way, user profiles can be created using pseudonyms. Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. The data transfer will be based, inter alia, on standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR out of our outweighing legitimate interest in the needs-based and expedient design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you. 

You may refuse the saving of cookies by selecting the appropriate technical settings on your browser software, however please note that if you do this you may not be able to use the full functionality of this website.
You can find more detailed information on HubSpot’s collection and use of data and your associated rights and options for protecting your privacy in HubSpot’s privacy policy: https://legal.hubspot.com/de/privacy-policy and https://legal.hubspot.com/de/dpa.

Use of Microsoft Teams

For the execution of our online seminars/courses (hereinafter referred to as: online seminars) within the framework of an agreement for the processing of orders, we use the video conferencing tool Microsoft Teams from the Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”).
You can participate in our online seminars via the Microsoft Teams app (after downloading it from the provider’s website) or via the browser version on the provider’s website. In order to participate in our online seminars, it is therefore necessary to visit the website of the provider Microsoft at least once. Microsoft is responsible for the processing of your personal data there.
We are responsible for the processing of your personal data in connection with our online seminars. This data processing serves the purposes of conducting our online seminar as well as preparing and following up.
For this purpose, we collect and process the following aspects of your personal data: display name, e-mail address, date/time of the online seminar, IP address, information about the device used, telephone number (if dialling in), location. The provision of this data is necessary for the fulfilment of the agreement concluded between you and us for the provision of the online seminar. Failure to provide this data means that you cannot participate in our online seminar.
Furthermore, we collect and process text entries made by you during the online seminar as well as video and audio transmissions of your device. You can deactivate your camera and microphone before entering the online seminar and at any time during the online seminar. In this case, no data will be recorded. If you do not want to provide data via the chat, camera or audio function, you will not be able to actively participate in the online seminar or communicate with other participants.
If we record our online seminars for follow-up purposes, in particular for subsequent provision to the respective participants, you will be informed separately before the start of the online seminar. You will also recognise a recording by the identification during the online seminar. During a recording, your display name, any text entries made in the chat as well as video/audio transmissions of your device will be saved and, if necessary, subsequently transmitted to the respective participants of the online seminar.
The data collected during the execution of our online seminars is transmitted to Microsoft and thus to the USA within the framework of the order processing contract. 
The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract with you.
You can find more information about data processing when using Microsoft teams at: https://www.microsoft.com/de-de/microsoft-365/microsoft-teams/security

Plug-Ins

Use of Social Plug-Ins

Our website uses social network plug-ins. The integration of social plug-ins and the data processing associated with this serves the purpose of optimising the advertising for our products.
The integration of social plug-ins involves a connection between your computer and the servers of the service provider of the social network which then instructs your web browser to display the plug-in on that web page, provided you have expressly consented to this. In this process, both your IP address as well as the information on which web pages you have visited will be transmitted to the provider’s servers. This happens regardless of whether you are registered with or logged into the social network. The information is transferred even if users are not registered or logged in. Should you be connected simultaneously with one or more of your social network accounts, the collected information may also be assigned to your corresponding profiles. When using the plug-in functions (e.g. by pressing the appropriate button), this information will also be assigned to your user account. You can therefore prevent this assignment by logging yourself out before visiting our website and before activating the button for your social media accounts.

The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
The following social networks are integrated in our website through social plug-ins. You can find more detailed information on the scope and purpose of collection and use of the data and your associated rights and options for protecting your privacy in the provider’s privacy policy via the link.

Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php
Facebook Ireland and we are jointly responsible for the collection of your data and the transfer of this data to Facebook when the service is integrated. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible in particular for the fulfilment of the information obligations in accordance with Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for compliance with the obligations in accordance with Art. 33, 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of the data subject in accordance with articles 15-20 of the GDPR, for complying with the security requirements of article 32 of the GDPR with regard to the security of the service, and for complying with the obligations of articles 33, 34 of the GDPR, insofar as a breach of personal data protection concerns Facebook Ireland’s obligations under the joint processing agreement.

LinkedIn by LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy
Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. For the USA, no adequacy decision from the EU Commission is available.

Use of OpenStreetMaps

Our website uses the function for embedding “OpenStreetMap” by Openstreetmap Foundation (St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom).

This feature visually provides geographical information, such as street maps, to visitors to the website. OpenStreetMap (OSM) data is distributed under the Open Database License (ODbL). OpenStreetMaps also collects network access data (example IP addresses) for the systems and services operated by the OSMF, see Data we receive automatically .

The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our legitimate interest in the needs-based and targeted design of the website. 

On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
Further information on the data collected and used by OpenStreetMap, your rights and privacy can be found in OpenStreetMap’s privacy policy at: https://wiki.osmfoundation.org/wiki/Privacy_Policy

Use of YouTube

Our website uses the function for embedding YouTube videos by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature shows YouTube videos in an iFrame on the website. The option “advanced privacy mode” is enabled here. This prevents YouTube from storing information on visitors to the website. It is only if you watch a video that information is transmitted to and stored by YouTube. Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. 

The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks. 

The data processing is carried out on the basis of Article 6(1)(f ) GDPR due to our legitimate interest in the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
Further information on the data collected and used by YouTube and Google and your associated rights and options for protecting your privacy can be found in YouTube’s privacy policy https://www.youtube.com/t/privacy

Rights of Persons Affected and Storage Duration

Duration of Storage 

After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have agreed to further processing and use.

Rights of the Affected Person

If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) GDPR.

Right to Complain to the Regulatory Authority

You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed legally.

Right to Object

If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for reasons arising from your particular situation to object at any time to the processing of your data with future effect.

If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal claims.

If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct advertising.

Last update: 16.03.2023